Piracy in Focus


Counterfeits are a painful thorn in the side of luxury fashion brands but they can be even more of a headache for digital re-sellers.

Consumers on the hunt for high-end clothing at a cheap price often seek out well-preserved second-hand pieces online but hunting for legitimate goods in the global $460 billion counterfeit industry — according to OECD data — is no easy task.

Given the ubiquity of fakes among re-sellers, buyers often examine pre-owned fashion to deduce authenticity, often analyzing the stitching, font size and interior labels. But sometimes, a copy is just so well-madethat the human eye can't tell it from the original.

That's where technology can help.

Entrupy is a portable scanning device that instantly detects imitation designer bags by taking microscopic pictures that take into account details of the material, processing, workmanship, serial number, and wear/tear. It then employs the technique of deep learning to compare the images against a vast database that inclu...


Would you consider an exaggeration to say that buying fake glasses could interfere on the ethical conduct of a person in other aspects of life? The major people could say yes, but the truth is that the use of the fakes acts in our unconsciousness in a more powerful manner than we may suppose. We became more subjected to cheat with the fake products.

 In order to demonstrate how it may happen, Dan Ariely, economic psychologist and author of the book “The purest truth about dishonesty”, has made an interesting experience in Duke University. To do the test, he received an amount of trademarked sunglasses for women and recruited some women to participate on it.

The group of participants was divided in three parts: the first one received the guidance that each one should receive original sunglasses to use during a certain period and, following, should receive a simple task - which they would also execute using the glasses. The second group received the same guidance, with the difference t...


The Ethics for Youth project is an initiative of the Brazilian Institute of Ethics for Competition, a civil society organization of public interest dedicated to promoting ethics in business and society in general.

Brazil is going through an unprecedented moment, with the awareness of several cases of corruption and the punishment of those responsible. It is possible that this is the beginning of an inflection point for Ethics in Brazil. However, for this to come true, it will be necessary to question the ethical parameters of the Brazilian society, including each one of us. Teachers will be important protagonists in the process of transformation because they considered ethical professionals who influence millions of students across the country. Believing in this future, this project offers subsidies for teachers to work on the theme "Ethics" with high school students and, in some cases, elementary school 2.

For more information, check the website: : http://www.eticaparajovens.com.br/



According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year. Not surprisingly, much of it happened online. “The internet makes it easy to hide,” said INTA anti-counterfeiting coordinator Tiffany Pho.

But where online do most fake goods change hands? A new study from Red Points, a brand-protection firm based in Barcelona, Spain, shines a light into this shadowy realm.

Using data generated by its custom-built web crawlers that search for fake merchandise on behalf of its 200 clients, Red Points compiled a Top 10 list of sites where counterfeit goods are most frequently bought and sold. Leading the list is Aliexpress, Chinese etailer Alibaba’s marketplace aimed at international shoppers.

In fact, six of the 10 sites on the list are headquartered in the Far East—China in particular, which has a long-standing reputation for counterfeit production and what you might call a relaxed attitude toward intellectual property....


The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers about the importance of trademarks, intellectual property, and dangers of counterfeit products. The Campaign has successfully reached over 6,200+ students directly since its launch.

70 INTA members help the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe. 

The following channels are used on the campaign to reach its target audience: 

Online Engagement: 

  • Website

  • Facebook 

  • Instagram

  • Twitter

  • YouTube

Direct Engagement:

  • In-class outreach

  • Student engagement events

  • Participation at third party, youth-targeted events

Click here to visit the site: http://www.unrealcampaign.com/


Meet the organization against counterfeiting that helps the community to identify counterfeit products. Through education and awareness, they work to eliminate or decrease the purchases of fake products.

Visit the website: http://www.lofalsotequedamal.com/


It was published by Correio Braziliense, on Thursday, October 15, a special on the Contraband in Brazil: Impact and Solutions, with complete coverage of the homonymous seminar, occurred in October 06, in Brasília, organized in partnership between the newspaper and the ETCO (Brazilian Institute of Competitive Ethics).

The event brought together a group of experts and authorities to discuss the impacts of contraband in Brazil and seek solutions to this serious problem.

Read the special in full 


If you’d like a luxurious handbag or a pair of top-of-the-line sneakers for a fraction of the retail cost, you’re not alone.

Consumer demand for steeply discounted designer merchandise ensures street vendors a brisk business in fashions and accessories that look like authentic runway styles. But while those trendy handbags might appear to be a bargain, the hidden costs are staggering.

Counterfeit products cost the global economy an estimated $250 billion a year. That figure translates into lost revenue to legitimate designer businesses and their employees — and, as a consequence, lost jobs.

Manufacturing, distributing and selling counterfeit goods is illegal and unethical. Buying designer “fakes” (goods that carry a designer’s logo or label but were not made by the designer’s company) violates the intellectual property rights of the designer.

Read More: Share América


The National Directory to Combat Counterfeiting is a Project created and developed by the National Council to Combat Piracy - CNCP.  Project concept and development had the support of INPI -  Brazilian Trademark and Patent Office, which became responsible for the Directory´s  management and maintenance at the INPI website.

The Directory´s goal is make easier for public authorities to contact the trademark representatives who work with piracy combat and who can immediately help the authorities in the identification of counterfeit products, reports, provision of information about genuine products and their routes, among other provisions.

The Directory is working since March, 2014 and already has information about 100 companies that together are responsible for 9.755 registered trademarks, according to information divulged by the INPI: http://www.inpi.gov.br/images/docs/programa_4_-_diretorio_fev_2015.pdf.  For now, these information are available only for officials of t...


The Brazilian comedy group Porta dos Fundos, owner of one of the most successful YouTube channels in the country, released last week piracy themed video.


After three months of investigation along with journalists from three countries, Gazeta do Povo reveals how cigarette smuggling and drug trafficking is bothering and redrawing the geopolitical organized crime in Latin America.

See more: http://www.guiamedianeira.com.br/


On February 22, the “Sport Club Corinthians Paulista”, soccer team sponsored by NIKE, launched a pioneering and exemplary educational campaign against piracy/counterfeiting, during a game in Pacaembu Stadium, in São Paulo. 

The campaign is based on a video which is being divulged in the main social networkshttps://www.youtube.com/watch?v=KflvD0-Kbrk as well as several actions being performed inside and outside stadiums and numerous activations with celebrities and players, aiming precisely to warn the public against the harm that illegal trade brings to our country.  


Today, 14 January 2014, a new global campaign is being launched by the United Nations Office on Drugs and Crime (UNODC) to raise awareness about counterfeit goods and their link to transnational organized crime.

The campaign – ‘Counterfeit: Don’t buy into organized crime’ – is centred around a new Public Service Announcement. The campaign urges consumers to consider who and what lie behind the production of counterfeit goods in a bid to boost understanding of the multi-faceted repercussions of this $250 billion a year illicit trade. From exploited labour being used to produce counterfeits, through to the harmful and potentially deadly dangers attached to these goods, and the links that this has in funding other organized criminal activities, counterfeiting is a crime that affects us all. Raising awareness is a vital step in tackling this illicit activity, as when the public are aware of these repercussions, they are far less likely to buy counterfeit products and thus inadvertently fu...


A survey showed that almost half of the glasses sold in Brazil are pirated. 

The glasses were analyzed in a laboratory of the University of São Paulo. All lenses were reproved.

Read More : http://g1.globo.com/

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