The Unreal Campaign


The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers about the importance of trademarks, intellectual property, and dangers of counterfeit products. The Campaign has successfully reached over 6,200+ students directly since its launch.

70 INTA members help the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe. 

The following channels are used on the campaign to reach its target audience: 

Online Engagement: 

  • Website

  • Facebook 

  • Instagram

  • Twitter

  • YouTube

Direct Engagement:

  • In-class outreach

  • Student engagement events

  • Participation at third party, youth-targeted events

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