In an event carried out on Thursday 17th, at the Fecomércio-RS in Porto Alegre, BPG launched an internet tool, Fighting against illegal trade, which will be available for desktop and mobile, available on the website www.combateaocomercioilegal.com.br. Rio Grande do Sul is the first state in Brazil where this tool is available.
This project has been launched in other countries, such as Argentina, Costa Rica and El Salvador and allows the consumer to report the sales of counterfeit or smuggled products, in a simple and easy way, utilizing their cell phones. This application consists of a georeferencing system that shows the area where the user is for the report.
Photo: Grupo de Proteção à Marca - BPG